30 Years and
Trillions of Miles

Micron is the only memory and storage manufacturer with a continued 30-year commitment to the automotive market.

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Kris Baxter on Micron’s 30-Year Journey Driving the Transformation of the Automotive Industry

Who could have known that 30 years ago qualifying a 16 Kbit EEPROM for a powertrain would be the beginning of the biggest transformation of the vehicle since the first Model T rolled off the assembly line in 1908?
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Giorgio Scuro on Micron’s First 30 Years of Automotive Leadership

Our innovation and obsession with quality are driving the pace of change in the automotive industry.

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BMW's Dr. Carsten Regent on Delivering an Outstanding Driver Experience

BMW Senior VP of Digital Purchasing and Supplier Networks Dr. Carsten Regent speaks to his company's active collaboration with Micron and accelerating the delivery of technologies like ADAS, telematics and advanced in-vehicle infotainment.

Qualcomm's Nakul Duggal on Automotive Innovation

Qualcomm Senior VP and General Manager of Automotive Nakul Duggal shares his thoughts on the evolution of automotive and his company's collaboration with Micron.
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